How we work with you

HOW WE WORK WITH YOU

Select a job role below to find out more:

  • Owner

    • Ensure you are ahead of the competition with access to industry leading technologies.
    • Trust in a partnership built around communication and accountability.

    Owner

  • MARKETING MANAGER

    • Reach new heights as we help you identify and leverage success through a strategy built around ROI.
    • Advanced Analytics, Goal Tracking and Reporting will allow you to make better sense of your various marketing channels.

    MARKETING MANAGER

  • E-COMMERCE MANAGER

    • Access to advanced Beta testing and platforms that continually drive greater returns.
    • Our advanced analytics and bespoke reporting can be as granular as you desire. Segment your markets to a new level and become more targeted.

    E-COMMERCE MANAGER

  • AGENCY

    • Rely on professional, personable and industry leading experts to represent you.
    • Our niche services will sit alongside yours and seek to achieve the best outcomes for your clients. We are not afraid to turn work down if we don’t believe it will deliver effective results.

    AGENCY

Our Services

SERVICES

Search Engine Optimisation and biddable media do not operate in isolation.

These core components of your marketing funnel are influenced and reliant upon a number of contributing factors. The combination and effectiveness of services varies between industries, requiring an experience online partner – not provider.

View Case Studies

Services: Strategy

Crystal Clear Strategy

Successful online marketing campaigns are born from a long term strategic approach which encompasses all channels of marketing including offline channels. Digital Massive’s success is largely due to our ability to understand businesses core objectives and build sustainable goals centered around these foundations. We immerse ourselves into your immediate and surrounding teams as it is imperative that all marketing channels work in unison.

Case Study: Waterford

Case study:

Waterford Crystal

The Challenge

Waterford was established in the heart of the Irish harbor town of Waterford in 1783. Today, Waterford is known worldwide for creating crystal and glass drink ware, crystal gifts and home accessories of unsurpassed beauty and quality

Waterford tasked Digital Massive with the design, implementation and management of their organic and paid online marketing advertising campaigns. Digital Massive were required to maximise revenue and ROI across multiple channels though the website www.waterford.co.uk

Key Campaign Features

Digital Massive commenced work on the campaigns prior to the launch of the new Waterford e-commerce website. Organic, paid search, display and remarketing channels were included in the integrated multi touch strategy that was developed for the prestigious brand. Digital Massive were responsible for the initial optimisation and continue to run all organic and paid online advertising for Waterford. The most up to date strategies were developed coupled with the implementation of cutting edge technology to ensure all channels hit strict revenue and ROI targets. Digital Massive work closely with Waterford to provide ongoing advice with regular strategy sessions and ongoing reporting of their online performance.

The Results

The channels managed by Digital Massive make up a significant portion of the brands total online revenue.  The following results have been achieved with the campaign to date:

  • Monthly PPC Revenue has increased by 242%
  • PPC ROI has increased by 130%.
  • Organic traffic has achieved growth of 134% in monthly visits.
  • Number of ranking organic keywords has increased by 300%.

View Implementation & Launch

Services: Implementation & Launch

Seamless Campaign Launches

Once a sound, transparent digital strategy has been created, the entire network of parties must be made aware of their roles and the ultimate goals of your online marketing efforts. Our methodologies revolve around our team immersing themselves within your business in order to ensure a seamless launch of campaigns. Flowcharts, procedures and timelines are introduced in order to ensure that product launches and promotional activities follow a common theme, minimising time lapses and ultimately saving money.

Case Study: Wedgwood

Case study:

Wedgwood

The Challenge

Wedgwood was founded by Josiah Wedgwood in 1759, and has matured into one of the world’s premier manufacturers of formal, fine china tableware, crystal and ceramic gifts.

Campaign Features

Digital Massive were introduced prior to the release of their e-commerce websites in order to ensure the new sites would hit the ground running. Digital Massive were tasked with the design, implementation and management of their organic and paid online marketing campaigns.

A Multi-touch strategy was introduced and continues to be managed by Digital Massive:

  • Organic Search
  • Paid Search
  • Display Advertising
  • Advanced Remarketing channels
  • Strategy Workshops provided to the Wedgwood team as part of the ongoing service.

Wedgwood Results

  • Monthly PPC Revenue has doubled with no additional ad spend.
  • PPC ROI has increased by over 200%.
  • Average cost per conversion decreased by 52.56%
  • Monthly organic revenue has increased by 91%.
  • Organic traffic has achieved consistent growth with an increase of 20% in daily visits.

View Analysis & Reporting

Services: Analysis & Reporting

Track & Measure Results

The most common frustration our partners come to us with is their inability to accurately track and measure all areas of their campaigns. Unlike offline channels, digital marketing is extremely granular allowing for optimal transparency and accountability. Your online partners cannot hide behind ROI metrics and a platform which allows you to accurately track success and failure. Reports can be as granular as you desire with dashboards developed for on-going transparency. Make commercial sense of your data.

Case Study: Amber Tiles

Case study:

Amber Tiles

The Challenge

Amber Tiles represent close to 40 years of experience as one of Australia leading flooring specialists. Digital massive was engaged to devise and execute a digital strategy to drive in store foot traffic throughout Ambers extensive franchise operation. Amber has created a powerful brand over the years through the use of Television and Radio promotions. They have had limited exposure to the public via online channels. Naturally, owned and operated bricks and mortar franchise stores are deemed as not being suitable for online advertising. In order to prove the success of the digital campaign, Digital Massive has implemented advanced analytics and tracking which clearly highlights the path to purchase.

The Strategy

  • Call tracking to each individual store has been setup. This allows us to measure:
    – Amount of calls going through to each individual store
    – The quality of the call measuring duration metrics
    – Returns down to a keyword and ad level
    – What ads and keywords are generating the greatest returns.
    – Call extensions setup according to individual store hours. Call forwarding will not be an option when stores are not open.
  • Conversion and goal metrics established according to store locator pages and product enquiries.
  • Highly granular Remarketing user segmentation based on:
    – Time segments
    – Product differentiation
    – Location specific traffic.

Brand Leverage

  • Advanced Display Campaign
  • Manual placements targeting relevant sites and content.
  • Capitalising on existing brand strength by:
    – Blocking competition bidding on branded terms.
    – Remarketing to previous site visitors with conversion focus.
    – Link Acquisition Strategy built around existing strength of brand to further improve organic rankings.

View On-going Optimisation

Services: On-going Optimisation

Optimise Your Campaigns

Matt Blatt is a leading multi-channel retailer of high quality, replica furniture. Matt Blatt’s online marketing strategy not only drives sales to their eCommerce store, but largely focuses on their physical store presence throughout Australia.

 

Case Study: Matt Blatt

Case study:

Matt Blatt

The Challenge

Matt Blatt tasked Digital Massive with the management of their paid advertising campaigns using Google AdWords and the Google Display Network.

Digital Massive were required to:

  • Lower the cost per click and build traffic volume to Mattblatt.com.au in the hope of driving foot traffic into the physical store locations.
  • Increase online revenue whilst improving the return on investment (ROI).

The Winning Formula

  • At commencement, Digital Massive conducted a detailed campaign evaluation to determine the key areas of opportunity and also the components of the campaign wasting significant budget.
  • Complete campaign re-structure was undertaken utilising Advanced AdWords and third party technology platforms.
  • Campaign alterations were designed to drive a greater volume of traffic whilst increasing traffic quality, online revenue and ROI.

 

The Results

Complete campaign re-structure and ongoing Pay Per Click management using highly advanced search and display strategies.

  • Cost per click lowered by 39% to lowest rate in 10 year campaign history.
  • Cost per conversion halved over 12 month period.
  • Online conversions more than doubled.
  • ROI increased by over 300%, the highest return achieved in the campaigns history.

View About Us

ABOUT US

Small agency attitude, backed by a big agency background – Digital Massive delivers cutting edge campaigns enabled by a nimble, personable approach.

Digital Massive assists a number of national and international Online Retailers, B2B’s and service based businesses with a range of online marketing services including: Search Engine Optimsation, Pay Per Click, Banner Advertising, Merchant and Shopping Management, Feed Management, Conversion Rate Optimsation. Industry leading technology and strategies pinned to strict KPI’s drive a transparent, honest relationship with clients.

Our service offering is based entirely around Return on Investment and building long term relationships with our clients. A significant amount of due diligence is completed prior to campaign commencement with online strategies built around the businesses core objectives.

Our Team

Some clients we work with

Contact Us

Sydney Office

ADDRESS
Suite 201, 65 Walker Street,
North Sydney, NSW, 2060, AUSTRALIA

EMAIL US
CALL (+61) (02) 8084 2214

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Privacy Policy

This privacy policy sets out how Digital Massive uses and protects any information that you give Digital Massive when you use this website.

Digital Massive is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What We Collect

Digital Massive may collect the following information:

  • Name and job title.
  • Contact information including email address.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and/or offers.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information, which we think you may find interesting using the email address, which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place procedures to safeguard and secure the information we collect online.

How we use cookies

Cookies are small text files, which are stored on your computer by your browser when you visit web pages. We use cookies to allow us to store tracking information to make your user experience better. This information is not shared, and expires after a reasonable period of time.

Google Analytics

We use Google Analytics to track visitor numbers and behaviour. This service is to help us continually improve our service and does not track any personally identifiable information. If you wish to opt out of this, you should disable cookies in your browser.

Remarketing Services

After visiting Digital Massive you may find advertising banners on other websites associated with your browsing history. The technologies behind these services are based on cookies. Google and other third-party vendors use cookies to serve ads based upon your past visits to the Digital Massive website. This is an anonymous service and no personal or identifiable information is recorded by this advertising method, however if you do not wish to view these types of adverts you can opt out of these services by using this link

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.